The Teletubbies hit the screens in 1997 and quickly won over children all over the world. Their colorful world, simplified language and repetitive adventures made this British series a hit. While their popularity on TV is undeniable, their impact on popular culture is also reflected in a wide range of derivative products, including figurines and toys that are now sought-after collectors' items for nostalgic fans.
The world of Teletubbies: unforgettable childlike magic
- Tinky Winky (purple): the tallest, recognizable by his red bag.
- Dipsy (green): the independent one, wearing a black and white hat.
- Laa-Laa (yellow): cheerful and always accompanied by her orange balloon.
- Po (red): the smallest, inseparable from her scooter.
The market for Teletubbies figurines and toys
The enormous success of the series soon led to the marketing of a multitude of toys and figurines, notably by the British companies “Hasbro” and “Tomy”, who were among the first to produce these items. Today, they are highly prized by collectors.
Classic figurines
- Rigid plastic figurines, approx. 10 cm long
- Models with movable arms and legs
- Illuminated versions with a belly screen that lights up when the belly is pressed
- Special series with velvet textures for a more realistic effect
Interactive plush toys
- Talking plush toys with iconic phrases such as "Encore encore!
- Singing versions with melodies from the series XXL models (60 cm and over) for an even more immersive effect
- Plush toys with sensory sensors that react to touch
Electronic and rare figurines
Some toys were equipped with infrared sensors that enabled them to detect the presence of other figurines. They could also interact by emitting sounds or activating synchronized movements, an innovation for the time. Rare models include :
- Dancing Teletubbies: motorized figures that imitate the choreography of the series.
- Interactive Noo-Noo: vacuum cleaners capable of sucking up the small accessories supplied with them.
- Golden Tinky Winky" limited editions, produced in very small quantities.
- Special boxes with never-before-seen accessories, often sold at promotional events.
Other collectables: between nostalgia and passion
- VHS and DVD: the first episodes were available on videocassettes, then on DVD, often with previously unreleased extras.
- School accessories: kits, binders, erasers and pens featuring the characters.
- Board games: including puzzles and memory games for the little ones.
- Clothing and footwear: pyjamas, slippers and even socks with the faces of the Teletubbies.
- Calendars and posters: very popular with fans during the series' heyday.
- Fast-food promotional items: some children's menus included exclusive figurines.
The value and collectibility of Teletubbies toys
Today, Teletubbies items are highly sought-after. Especially those in good condition with their original packaging.
- Figurines from the 90s can fetch between €50 and €200, depending on rarity.
- Original interactive plush toys can fetch up to €300.
- Blister-packed VHS are highly prized by nostalgic collectors. Some VHS can sell for between €30 and €150, depending on rarity and condition.
- Special editions of figurines can fetch up to €500 on the collector's market.
Why is this success so enduring?
- A strong attachment to childhood: many adults today grew up with them.
- A recognizable aesthetic: their colors and designs remain iconic.
- The vintage market: nostalgia for the 90s boosts the value of merchandising.
- The impact of social networks and resale platforms: collectors' groups on Facebook or TikTok videos contribute to the popularity of vintage objects, while sites like eBay and Vinted make it easier to buy and sell rare items.
- Re-editions and reboots: the series has seen a number of modern versions that maintain interest in the franchise.